Privacy Policy

Last Updated: 2025-06-03

Welcome to The Modernized Scarlet Letter (the "Website," "we," "us," or "our"). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website and purchase our products (modernized ebook and print versions of "The Scarlet Letter" – the "Products").

Please read this policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

We are based in the United Kingdom, and as such, we comply with the General Data Protection Regulation (GDPR). We also aim to respect the privacy rights of our users in the United States, including those afforded by the California Consumer Privacy Act (CCPA).

1. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Website includes:

A. Personal Data You Provide to Us

We collect personally identifiable information that you voluntarily provide to us when you:

• Purchase our Products (e.g., your name, email address, billing information – though note that payment processing is handled by third-party payment processors as detailed below).
• Contact us via our contact form or email (e.g., your name, email address, and the content of your message).
• Subscribe to a newsletter, if offered (e.g., your email address).

B. Derivative Data (Automatically Collected Information)

Our servers automatically collect information when you access the Website, such as:

• Log Information: Your IP address, browser type, operating system, access times, and the pages you have viewed directly before and after accessing the Website. This may also include device information.
• Usage Data: Information about how you use the Website, such as the pages you visit, the links you click, and other actions you take.

C. Data from Third-Party Services

• Google Analytics: We use Google Analytics to help us understand how users engage with the Website. Google Analytics collects information such as how often users visit this site, what pages they visit when they do so, and what other sites they used prior to coming to this site. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Google's ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser.

2. Use of Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Website to:

• Fulfill and manage purchases, orders, payments, and other transactions related to our Products. (Note: Actual payment processing is handled by third parties).
• Respond to your inquiries and provide customer support.
• Improve our Website, Products, and services.
• Monitor and analyze usage and trends to improve your experience with the Website.
• Send you technical notices, updates, security alerts, and support messages.
• With your consent, send you newsletters or promotional materials.
• Comply with legal obligations.

3. Disclosure of Your Information

We do not sell, trade, rent, or otherwise share your personal information with third parties for their marketing purposes without your consent. We may share information we have collected about you in certain situations:

A. By Law or to Protect Rights

If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.

B. Third-Party Service Providers

We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.

• Payment Processors & Fulfillment:
  • When you purchase our ebook, your payment is processed by Gumroad. Gumroad handles your payment information directly. We receive information from Gumroad necessary to fulfill your order (e.g., confirmation of payment, email for delivery). We encourage you to review Gumroad's privacy policy.
  • When you purchase a print version of our book (if offered directly or via links), this transaction may be processed by Amazon or a similar print-on-demand service. These services handle your payment and shipping information directly. We encourage you to review the privacy policy of the respective platform.
• Analytics: As mentioned, we use Google Analytics.

These third-party service providers are obligated to protect your information and are not permitted to use your personal information for any purpose other than to provide the services we have requested.

4. Tracking Technologies

A. Cookies and Web Beacons

We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Website to help customize the Website and improve your experience. When you access the Website, your personal information is not collected through the use of tracking technology. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the Website.

B. Google Analytics

As detailed above, we use Google Analytics, which uses cookies to collect data. For more information on how Google uses data when you use our partners' sites or apps, visit www.google.com/policies/privacy/partners/.

5. Data Security

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

6. Data Retention

We will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

7. Your Rights

Depending on your location (e.g., if you are in the UK/EEA or California), you may have certain rights regarding your personal information. These may include the right to:

• Access: Request access to your personal data.
• Correction: Request correction of the personal data that we hold about you.
• Erasure: Request erasure of your personal data.
• Object to Processing: Object to processing of your personal data where we are relying on a legitimate interest.
• Restrict Processing: Request restriction of processing of your personal data.
• Data Portability: Request the transfer of your personal data to you or to a third party.
• Withdraw Consent: Withdraw consent at any time where we are relying on consent to process your personal data.
• Lodge a Complaint: Lodge a complaint with a supervisory authority (e.g., the Information Commissioner's Office (ICO) in the UK).

If you are a California resident, you may have specific rights under the CCPA, including the right to know what personal information is collected, used, shared or sold, the right to delete personal information, the right to opt-out of sale (we do not sell your personal information), and the right to non-discrimination for exercising your CCPA rights.

To exercise any of these rights, please contact us.

8. Policy for Children

Our Website and Products are primarily targeted at Grade 5-7 English readers for educational support. We do not knowingly collect personally identifiable information from children under the age of 13 (or 16 in some EU jurisdictions) without parental consent. If you are a parent or guardian and you believe that your child has provided us with personal information without your consent, please contact us. If we become aware that we have collected personal information from children without verification of parental consent, we take steps to remove that information from our servers.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us.